This article is a guest post by Augusta Henning, Resume-Library.
Job boards have been around for nearly thirty years now and, for the majority of recruiters, remain one of the top talent sources for companies when hiring. Despite this, a lot of hiring professionals still don’t know how to get the most out of these platforms.
We’re experts in online recruitment and have extensive experience in supporting our clients and helping them get the most out of our site. So read on for some top tips on using job boards.
Posting your job adverts
Naturally, one of the main benefits of using a job board is that you can advertise your jobs to millions of active job seekers - but it’s crucial that you spend the appropriate time working on the content of your job adverts beforehand.
There are a few quick wins that you can focus on to improve your job adverts, including:
- using bullet points to list out duties and requirements
- keeping the job title as simple as possible
- using bold text to make headings stand out
- including key phrases throughout the advert (for example, if you were hiring for a Digital Marketing Manager, you’d want to include phrases such as digital, marketing, SEO and email).
If in doubt, your job board should be able to provide some tips on how to improve your job posting, so don’t be afraid to ask. As well as any advice you’ve requested, if the advert isn’t performing as well as you hoped it might, they should recognize this and actively make suggestions on how to boost it.
Creating a talent pool
In recent years there has been a massive uptake in companies using an Applicant Tracking System (ATS) to build and manage their talent pools. Some hiring professionals, however, maintain individual talent pools in each job board they use.
One point to note here is that if you are using an ATS or CRM, you will likely be keen to understand how to avoid downloading candidates that already exist in your talent pool. After all, you want your database to be up-to-date and tidy, while avoiding paying additional fees for existing candidates.
The good news is that there is technology with the functionality to alert you to any duplicates. Resume-Library has a useful ‘Latest Resume’ integration and CV-Library has also introduced a feature in the UK which enables you to opt out of seeing candidates you’ve already viewed in your search results.
You can also combine powerful search and match technology like DaXtra Search, with the workflow automation capabilities of DaXtra Capture to search from one platform across multiple sources. Candidates will be automatically ranked by relevance to your search criteria using AI-based natural language processing which understands the context of their skills and experience, then deduplicated against your ATS or CRM database.
These are some of the tools helping users to save time, money and, ultimately, to help them to discover the best new candidates, faster.
Maximizing additional features
When the market is so competitive, job boards are under pressure to innovate and deliver the best results. Because of this, there are a number of additional features that you should make the most of when using these platforms.
Some of these are focused around marketing. For example, if you’re struggling to fill a role through your initial job postings, you may want to give it an additional boost via an email to a large sample of relevant candidates. Alongside this, there are usually additional advertising opportunities across these job sites - including on the homepage, or next to similar jobs.
If in doubt, speak to your job board about the features they offer. Tell them what your hiring priorities are for the year ahead and see what tools they have that can support this. A lot of these sites will have new features in development - you’ll want to work with the platforms that are prioritising this.
Integrating your job board with other tools
Another great way to get the most out of your job board is to integrate it with other hiring tools. Whether you’re using an ATS or CRM, or leveraging a powerful solution like DaXtra Search, integrating these with your job board enables you to find the most relevant candidates, fast.
It also means you don’t necessarily need to use multiple platforms to search for candidates. Resume-Library’s integration with DaXtra, for example, helps its users to save time by conducting searches in one platform – DaXtra Search.
Get the most out of your job board
If you’re hiring right now, there are definitely plenty of ways to maximize your job board. Hopefully these tips should give you some food for thought, but always contact your job board for more ideas.
— By Augusta Henning, Resume-Library